Social media giants twitter has gone into a partnership with Afrochella. Afrochella “is a celebration of Africa’s diverse culture and the vibrant work of African creatives and entrepreneurs. The festival is designed to elevate and highlight the thrilling and thriving millennial talent in Africa by introducing an interactive event that teaches, explains and explores various cultures through a pioneering approach.”
And to increase the frenzy around this year’s edition, social media giants, twitter have announced a partnership with Afrochella to use it as a hub for all the information surrounding Africa’s diverse culture and the vibrant work of African creatives and entrepreneurs.
According to the Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the collaboration represents a great opportunity the two bodies to share in the richness of Afrochella.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.